Fantastic exhibition stands and why they worked
In the past exhibition stands would vary in build quality, but people visiting them usually knew what to expect. Those days are gone… Modern exhibitions and activations have become fantastical, imaginative playgrounds for businesses and their brands. With many companies finding ever more exciting and innovative ways to relate their product to their customers. Has […]
The Future of Exhibition Suppliers: Interview with DMN’s Matt Briggs
Today, we’re talking to Matt Briggs, DMN’s Sales & Marketing Director, about the future of the exhibition industry and how he believes it will change for those working in it, in particular suppliers like DMN. Q1. If you could tell us who you are and what your role is at DMN? I’m Matt Briggs, and I […]
Heimtextil 2018 Review
Heimtextil 2018 recently brought to life its theme of an urban future. With Heimtextil themselves ahead of the event pushing a number of key trends and lifestyle considerations that laid the gauntlet to exhibitors. The Future is Urban https://www.instagram.com/p/Be-JfWMFLOi/ This led to a fascinating, multisensory show, where the world’s leading fabric designers brought their […]
BETT 2018 Review
Every year Bett showcases the future of the education industry through innovations in technology. The technology and ideas on show this year look set to transform the learning experience in some truly fascinating and exciting ways. Technology in education is nothing new; in fact, it has been a critical part of learning for a very […]
Brand Licensing Europe 2017 Review
Europe’s largest branding event just got even bigger. So why are more people than ever flocking to Brand Licensing Europe? DMN popped down to take a look. With a 4% rise in attendance, Brand Licensing Europe (BLE) had it’s most successful year ever. But 2017 was also its most diverse. With the event shifting a large […]
6 Reasons You Are Not Converting Leads From Exhibitions
Ever wondered why the excitement you get at the show doesn’t convert into sales? Exhibitions are not simply about being there and putting on a great show (although this is a big part of it). You also need to give people a reason to be there and to care once they leave. Your stand and […]
Metrics to watch when marketing your events
What makes a successful exhibition? It’s a tough question, with no simple answer. Every company has different objectives, so how can they hope to evaluate them? For many, basic ROI formulas are insufficient. Exhibitions are about exposure and engagement as well as sales, and to understand your exhibition’s success you have to understand the relationship […]
What are the main challenges of exhibiting abroad?
Ever wondered if exhibiting abroad could be an easy way to grow your audience fast? Exhibiting can be extremely good for business if done correctly. Nothing quite beats face-to-face marketing and sales. And doing it abroad is no different. In fact exhibiting abroad comes with a number of key benefits that can all help your […]
Reasons Not to Exhibit in 2017
There’s always a reason not to exhibit, many of them extremely compelling, or are they? If you look a little closer and are really honest, do they stand up? 1. You’re known enough No one is known enough, even Coke and McDonald’s advertise (a lot!) It’s short-term thinking, and your competitors are doing everything they […]
How do you know you are targeting the right audience at an exhibition?
People at an exhibition are looking for something, and they probably already know what it is. The key to your success is to understand whether it’s you they are looking for? What this means is simply knowing your audience and where they are likely to be, and then being there for them to find you. […]