MACH 2018 is one show where function really does come before design. Because the scale of the machines on show here is only surpassed by their ingenuity.
Impressive display from @SAFRAN at the @MACHexhibition have it on good authority that it’s largely made of wood. pic.twitter.com/uXMHXoWB77
— Smith Goodfellow PR (@SmithGoodPR) April 9, 2018
MACH 2018 size
The sheer size of the machines on display is jaw-dropping. From the latest CNC machines to the landing gear from an A380 (yes really) stand design has to appreciate and celebrate the scale of the product on the stand.
The future of British manufacturing @autodesk #MACH2018 @MACHEXHIBITION https://t.co/On8M5MheX1 pic.twitter.com/R14FNlSVX2
— Machinery Market (@MachineryMktmag) April 10, 2018
Design of these stands needs to appreciate this scale and ensure that branding is prominent and not dwarfed or overshadowed by the product. This requires excellent project management and planning.
Safely getting these machines into position and back out again is not for the faint-hearted. The machines have considerable price tags and are extremely intricate. So the logistics involved in any single stand are immense, requiring a lot of specialist knowledge and expertise. Which only makes MACH more impressive.
75% of Tarifold units sold are destined for #ukmanufacturing sites #MACH2018 so much innovation still requiring #displaysystems pic.twitter.com/Afdv4TnVqQ
— Pelltech (@Pelltech) April 9, 2018
Whilst many exhibitors excelled at this, a number allowed their stands to be obscured by their machines and therefore lost significant impact.
Want to see the latest in #Multispindle technology? Then come along to the @Wickman_Group stand @MACHexhibition #MACH2018 and see the the PENTA 518
A full (up to 31 axis) Fanuc 31i controlled machinehttps://t.co/wF0ANhjZEg pic.twitter.com/RugysdVcyb— Wickman Group (@Wickman_Group) April 9, 2018
Global Scale
The show itself had a truly international feel, and it’s a testament to the strength of the UK manufacturing base (still the 7th largest in the world) that so many companies chose to exhibit at MACH.
Check out the amazing steam-powered motorbike at #MACH2018. @IMINorgren pic.twitter.com/7NvNCDTruq
— MACH Exhibition (@MACHexhibition) April 11, 2018
Another real positive was the presence of so many school and college groups – All made to feel very welcome on numerous stands – again another credit to the manufacturing industry that they recognise the importance of bringing new brains into the industry.
Live robotics on show at #MACH2018! #UKmfg #YoE pic.twitter.com/KPpl1okgSB
— MACH Exhibition (@MACHexhibition) April 13, 2018
DMN’s picks
For us, one of the best stands was by Mills CNC which featured a runway and airport departure lounge.
It’s been non stop today at our stand at #MACH18 were here alllll week so make sure you come and see us!! #Hall18 #Stand520 pic.twitter.com/gffwdTvUdT
— Mills CNC (@MillsCNC) April 9, 2018
Other stands that impressed us were FANUC which utilised bold colours and sweeping buttresses to provide elegant canopies for their products.
Summary
So how should you get noticed at MACH 2020? The best way in today’s market is a stand that gets you noticed, both at the event and afterwards when people in the industry share and discuss it on social media like Pinterest and Instagram.
Trends are for delivering a hands-on experience and delivering a memorable brand experience. Creativity is the key to success at this event. How can you turn your products or services into a crowd-pleasing activation? If you want some ideas or a quote for your next stand, give us a call.
How about 2020?
If you are planning on taking your stand to MACH 2020,
DMN already have our teams building show-stopping stands on-site each year
so if you want to benefit from our event experience and creativity
why not book a free consultation session? Want to find out how to help ‘build’ excitement in your stand give us a call.
Contact Matt Briggs on +44 (0) 1484 451061 or click here to drop him an email
