Reasons Not to Exhibit in 2017
There’s always a reason not to exhibit, many of them extremely compelling, or are they? If you look a little closer and are really honest, do they stand up? 1. You’re known enough No one is known enough, even Coke and McDonald’s advertise (a lot!) It’s short-term thinking, and your competitors are doing everything they […]
How will Brexit impact the exhibition industry?
Brexit is finally official, but what exactly does that mean for industries, like exhibitions and trade shows, which rely on visitors and selling products? Can the UK exhibition industry, without free movement of goods and people, still compete with its European-based competitors who do not have this additional hurdle? Uncertain future The reality is no […]
How do you know you are targeting the right audience at an exhibition?
People at an exhibition are looking for something, and they probably already know what it is. The key to your success is to understand whether it’s you they are looking for? What this means is simply knowing your audience and where they are likely to be, and then being there for them to find you. […]
Could there be a way to tell your brand’s story more effectively?
Brands today love telling stories, using every possible medium to pull heartstrings, make audiences aspire to greater things or simply adore them. And with a 70% success rate [1] experiential is proving to be the perfect medium to tell these stories. It’s quickly becoming the bedrock of modern branding, but why? We love stories Human […]
How do you know your exhibition was a success?
The 8 faces of exhibition ROI Everyone is always saying what a great opportunity exhibitions are, but ultimately it comes down to their ROI. However, this isn’t as simple as just looking at your sales; often there is a little more to it. What is exhibition ROI? ROI for exhibitions isn’t simply about sales. If […]
Is the growth in technology at exhibitions and events putting people off exhibiting?
Use of technology at exhibitions is growing, so why are people so afraid to take the plunge and use it when exhibiting? How did everyone else become experts with exhibition technology so quickly? The fact is they haven’t. Like you, they probably had all the same reservations before using it. Their success with technology simply […]
The UK’s Top 10 Festivals for Brands This Summer
Festival season is nearly upon us, along with the opportunity to put your brand in front of millions of people when they are at their most receptive. The big question, however, is which festival is right for your brand? To understand what is on offer for your client’s brands, we’ve looked at this summer’s festival […]
Taking your brand outdoors: Your Festival and Events Checklist
Forget everything you know about events: you’re outdoors now. If you are planning an outdoor activation, then it’s time to think about your brand and event very differently. It’s time to: Reset your Mindset Outdoor events put your brand in front of an audience when they are at play. Consumer psychology changes the moment people […]
Stand design, just how do you get it right?
With over 85 million visits to UK exhibitions and events, bringing your brand to life is a hugely competitive business. How can you ensure that your stand will, well…stand out? Can you get away with just any old stand? In our experience, definitely not. When it comes to exhibiting the right design is crucial to […]
Event Trends 2017
For events in 2017, expect more excitement and innovation than ever before. Events are challenging their audience’s expectations, and this unpredictability is creating a truly vibrant and groundbreaking industry. Meaning there could be some big and exciting things to look forward to in 2017. For DMN, we’re expecting to see a lot more: Storytelling Events […]