The Future of Exhibition Suppliers: Interview with DMN’s Matt Briggs
Today, we’re talking to Matt Briggs, DMN’s Sales & Marketing Director, about the future of the exhibition industry and how he believes it will change for those working in it, in particular suppliers like DMN. Q1. If you could tell us who you are and what your role is at DMN? I’m Matt Briggs, and I […]
Pop-Up Stor(i)es
Pop Up Stores aren’t for everyone, but they should be. Because if you want a simple, cost effective and exciting way to engage customers, there’s really nothing better. Changing Face of Pop Up Stores Pop Up Stores have changed dramatically over the years. Gone is the ‘make do and mend’ attitude around available space. Gone […]
6 Reasons You Are Not Converting Leads From Exhibitions
Ever wondered why the excitement you get at the show doesn’t convert into sales? Exhibitions are not simply about being there and putting on a great show (although this is a big part of it). You also need to give people a reason to be there and to care once they leave. Your stand and […]
Metrics to watch when marketing your events
What makes a successful exhibition? It’s a tough question, with no simple answer. Every company has different objectives, so how can they hope to evaluate them? For many, basic ROI formulas are insufficient. Exhibitions are about exposure and engagement as well as sales, and to understand your exhibition’s success you have to understand the relationship […]
What are the main challenges of exhibiting abroad?
Ever wondered if exhibiting abroad could be an easy way to grow your audience fast? Exhibiting can be extremely good for business if done correctly. Nothing quite beats face-to-face marketing and sales. And doing it abroad is no different. In fact exhibiting abroad comes with a number of key benefits that can all help your […]
How do you know you are targeting the right audience at an exhibition?
People at an exhibition are looking for something, and they probably already know what it is. The key to your success is to understand whether it’s you they are looking for? What this means is simply knowing your audience and where they are likely to be, and then being there for them to find you. […]
How do you know your exhibition was a success?
The 8 faces of exhibition ROI Everyone is always saying what a great opportunity exhibitions are, but ultimately it comes down to their ROI. However, this isn’t as simple as just looking at your sales; often there is a little more to it. What is exhibition ROI? ROI for exhibitions isn’t simply about sales. If […]
Is the growth in technology at exhibitions and events putting people off exhibiting?
Use of technology at exhibitions is growing, so why are people so afraid to take the plunge and use it when exhibiting? How did everyone else become experts with exhibition technology so quickly? The fact is they haven’t. Like you, they probably had all the same reservations before using it. Their success with technology simply […]
Taking your brand outdoors: Your Festival and Events Checklist
Forget everything you know about events: you’re outdoors now. If you are planning an outdoor activation, then it’s time to think about your brand and event very differently. It’s time to: Reset your Mindset Outdoor events put your brand in front of an audience when they are at play. Consumer psychology changes the moment people […]
Stand design, just how do you get it right?
With over 85 million visits to UK exhibitions and events, bringing your brand to life is a hugely competitive business. How can you ensure that your stand will, well…stand out? Can you get away with just any old stand? In our experience, definitely not. When it comes to exhibiting the right design is crucial to […]