Metrics to watch when marketing your events

What makes a successful exhibition? It’s a tough question, with no simple answer. Every company has different objectives, so how can they hope to evaluate them? For many, basic ROI formulas are insufficient. Exhibitions are about exposure and engagement as well as sales, and to understand your exhibition’s success you have to understand the relationship […]

What are the main challenges of exhibiting abroad?

Ever wondered if exhibiting abroad could be an easy way to grow your audience fast? Exhibiting can be extremely good for business if done correctly. Nothing quite beats face-to-face marketing and sales. And doing it abroad is no different. In fact exhibiting abroad comes with a number of key benefits that can all help your […]