Brand Licensing Europe 2017 Review
Europe’s largest branding event just got even bigger. So why are more people than ever flocking to Brand Licensing Europe? DMN popped down to take a look. With a 4% rise in attendance, Brand Licensing Europe (BLE) had it’s most successful year ever. But 2017 was also its most diverse. With the event shifting a large […]
Pop-Up Stor(i)es
Pop Up Stores aren’t for everyone, but they should be. Because if you want a simple, cost effective and exciting way to engage customers, there’s really nothing better. Changing Face of Pop Up Stores Pop Up Stores have changed dramatically over the years. Gone is the ‘make do and mend’ attitude around available space. Gone […]
What are the main challenges of exhibiting abroad?
Ever wondered if exhibiting abroad could be an easy way to grow your audience fast? Exhibiting can be extremely good for business if done correctly. Nothing quite beats face-to-face marketing and sales. And doing it abroad is no different. In fact exhibiting abroad comes with a number of key benefits that can all help your […]
Introducing our newest partners…
Say hello to Smart AV DMN are always looking to push boundaries within the exhibition industry and to do that you need the right partners. That’s why we’ve teamed up with the people at Smart AV to offer our clients the most cutting edge, interactive audiovisual experiences possible. Who are they Smart AV are audiovisual […]
Reasons Not to Exhibit in 2017
There’s always a reason not to exhibit, many of them extremely compelling, or are they? If you look a little closer and are really honest, do they stand up? 1. You’re known enough No one is known enough, even Coke and McDonald’s advertise (a lot!) It’s short-term thinking, and your competitors are doing everything they […]
Is the growth in technology at exhibitions and events putting people off exhibiting?
Use of technology at exhibitions is growing, so why are people so afraid to take the plunge and use it when exhibiting? How did everyone else become experts with exhibition technology so quickly? The fact is they haven’t. Like you, they probably had all the same reservations before using it. Their success with technology simply […]
Stand design, just how do you get it right?
With over 85 million visits to UK exhibitions and events, bringing your brand to life is a hugely competitive business. How can you ensure that your stand will, well…stand out? Can you get away with just any old stand? In our experience, definitely not. When it comes to exhibiting the right design is crucial to […]
Exhibition Trends 2017
An exhibition is just an exhibition, right? Not anymore. Exhibitions are evolving fast, with technology and inventiveness making these stalwarts of the business calendar essential to your business planning. So what’s new for 2017? More content If you want to engage with your audience, you’re going to need more than a stack of leaflets. To […]
Staff training, the missing ingredient in most exhibitions
When it comes to putting on an exhibition, it’s your team that are essential to making it work. Not just in planning it, but in being there on the day. At the event, they will be the human face of your business. They are the experience. Getting this right is integral to your exhibitions success, […]
9 Questions to ask when planning your exhibition stand
If you’re planning an exhibition, you’ll probably already know how much it takes to get you ready for the big day. Everything from finding someone to build your stand to building a following on social media, it’s not as simple as turning up and talking through your products. So we’ve decided to look at some […]